Free template

Travel newsletter email template

A monthly newsletter for a tour operator or travel agency, linked to a demo WordPress site so you can try it: pick a trip, a guide or a journal post and its photo, name, price and dates fill in. Export the HTML to Mailchimp, HubSpot, Klaviyo or any other ESP.

Open in editor All templates

No account needed. Your changes stay in your browser until you export the HTML.

Travel · Newsletter · Tour operator

What a travel newsletter does

Most of a tour operator’s newsletter already exists on the website: the trips with places left, their prices and departure dates, a guide or two and whatever went up on the journal this month. Putting the email together usually means copying each of those across by hand, then checking every price and link again before the send.

This template is linked to a demo WordPress site, so the copying becomes a pick. Tick a trip and its photo, country, name, length, price and departure date fill a card. The destination guides and the journal posts fill the same way, and anything filled can still be typed over. The founder’s letter and the offer are written by hand, because those are the parts that should sound like you.

Marram is a made-up company, so replace the trips, the copy and the photos with your own before you send. To fill the email from your own trips, connect your site with the WordPress integration. For an email about a single journey, the travel destination email is built from the same template.

01
Hero
The headline above a wide photo with a caption. The template has a second hero that sets the headline over a tall photo.
02
Founder message
A letter with a greeting and sign-off, then a signature, a portrait, a name and a role.
03
Featured trip
One trip's photo, name and summary, then its duration, group size, next departure and price in a table, with a button. A single pick fills all of it.
04
Offer banner
A headline, a line of text with the code, a link and the small print, on the accent colour.
05
Intro
A title, a paragraph and a link. Here it opens the trips below; it also takes a byline.
06
Trip cards
Two to eight trips, two to a row. Each card fills with a photo, country, name, length, price and departure date, and can show places left or Sold out with a waitlist link.
07
Destination guides
One to four guides, each with a photo, a summary and a link. One guide shows as a large panel; two or more as a list.
08
From the journal
One to five posts with their category, title and thumbnail. It fills with the three newest when it's added, and Get latest fills it again.
09
Talk to an expert
A portrait, a heading and a few lines, then a phone number, an email address, opening hours and an enquiry button.

How to use it

From this page to your ESP

Three steps, and none of them involves code.

Open it in the editorClick Open in editor. The newsletter opens in Modular Mail's editor in your browser, already linked to the demo WordPress site, with no account to create and nothing to install.
Pick the trips, guides and postsOpen the Trip cards, choose Add, then Trips, and tick the ones you want. Change post swaps the featured trip or a guide, and the journal's search finds a post by a word in its title. Then write the letter and the offer. Your changes stay in this browser until you reset them.
Export the HTMLClick Export, then Copy HTML or Download. Add the file to your ESP as a new campaign, choose who gets it and schedule the send.

Exports to the ESP you already use

Klaviyo
Braze
Salesforce Marketing Cloud
Iterable
Bloomreach
HubSpot
Marketo
Customer.io
Mailchimp
and any platform that sends HTML email

Use your own site

Here the trips come from a demo site. In a Modular Mail workspace, your WordPress site fills the same modules once the plugin is installed. Without one, every module still works filled by hand.

Check prices and places

A pick copies the trip as it was that day. If a price or the places left have changed since, Update fills the card again from the site as it is now.

Map the footer links

The footer's Email preferences and Unsubscribe links take your ESP's own merge tags. Put them in before the first test.

Send a test

Send a test from your ESP to the email clients your readers use and to a phone, and check that the trip cards and the guides read well on a narrow screen.

Is Marram a real company?

No. Marram, its people, trips, prices, phone number and address are made up, and the content comes from a demo WordPress site. The photos placed by hand are from Unsplash. Replace all of it with your own before you send anything.

Can I fill it from my own WordPress site?

Yes, in a Modular Mail workspace. Your site admin installs the Modular Mail plugin, ticks the post types to share, such as trips, guides and posts, and maps their fields. The same modules then fill from your own content.

Do I need WordPress to use it?

No. The fills need a WordPress site with the plugin, but every field can be typed in, and Add, then New item, gives you an empty trip card, guide or post to fill by hand.

Is the template free, and do I need an account?

It's free and there's no account. Open it, pick trips, edit it and export the HTML without signing up, adding a card or giving an email address.

Which details fill in from a trip?

Its photo, name, summary, link, length in days, group size, next departure, places left and price, and a card's Sold out switch. Guides fill with their destination, photo, summary and link, and journal posts with their title, category, thumbnail and link. Anything filled can be typed over.

Can I change the colours?

Yes. The email's Settings have a colour theme, Straw, Sea or Clay, which changes the ink and accent colours of the header, the footer and every module at once.

Which fonts does it use?

Host Grotesk for headings and Newsreader for body text, in email clients that load web fonts. Elsewhere headings fall back to Helvetica or Arial and body text to Georgia.

Will it work with my ESP?

Yes, if your platform accepts HTML email. The trips are in the HTML when you export it, and the file imports into Mailchimp, HubSpot, Klaviyo, Campaign Monitor, Salesforce Marketing Cloud and Braze, among others.