Free template

Travel destination email template

A long-form destination story for a tour operator. It reads like a magazine feature and ends with the trip itself, whose dates and price fill from a demo WordPress site. Export the HTML to Mailchimp, HubSpot, Klaviyo or any other ESP.

Open in editor All templates

No account needed. Your changes stay in your browser until you export the HTML.

The travel destination email template: the Marram nameplate above a tall photo of a river gorge in northern Vietnam, with the headline “Vietnam, the long way down” and a standfirst set over it.

Travel · Destination feature · Trip launch

What a destination email does

Some trips don’t sell from a card. Sixteen days down the length of Vietnam needs room to explain itself: what the road north of Ha Giang is like, why the night train is the right way to reach Hue, who is driving. A destination email gives one journey that room, then puts the dates and the price at the end for the reader who is already halfway there.

This template is built for that kind of email. The hero sets the headline and a standfirst over a tall photo, and the Editorial module does most of the work after it, with one photo, a pair or none, a caption and a drop cap. A pull quote breaks up the reading. All of that is written by hand. The Featured trip and the Destination guide at the end fill from WordPress, so the duration, group size, next departure and price are the ones on the site.

Marram is a made-up company, so replace the story, the trip and the photos with your own before you send. To pick from your own trips, connect your site with the WordPress integration. For a monthly round-up of several trips, the travel newsletter is built from the same template.

01
Hero
The headline and a standfirst set over a tall photo. The template has a second hero that puts the headline above a wide photo.
02
Intro
A title, the opening paragraph and a byline, with room for a link.
03
Editorial
A label, a heading and text with one photo, a pair or none. It takes a caption, a drop cap and a link, such as one to the full itinerary.
04
Pull quote
A line worth repeating, and who said it.
05
Featured trip
The trip the story is about: its photo, name and summary, then its duration, group size, next departure and price in a table, with a button. A single pick fills all of it.
06
Destination guide
One guide as a large dark panel with a photo, a summary and a link. Add up to three more and it becomes a list.
07
Talk to an expert
A portrait, a heading and a few lines, then a phone number, an email address, opening hours and an enquiry button.

How to use it

From this page to your ESP

Three steps, and none of them involves code.

Open it in the editorClick Open in editor. The email opens in Modular Mail's editor in your browser, already linked to the demo WordPress site, with no account to create and nothing to install.
Write the story, then pick the tripType over the headline and each Editorial section, and add, remove or reorder sections to suit the journey. Open the Featured trip and choose Change post to pick the trip the story leads to. Your changes stay in this browser until you reset them.
Export the HTMLClick Export, then Copy HTML or Download. Add the file to your ESP as a new campaign, choose who gets it and schedule the send.

Exports to the ESP you already use

Klaviyo
Braze
Salesforce Marketing Cloud
Iterable
Bloomreach
HubSpot
Marketo
Customer.io
Mailchimp
and any platform that sends HTML email

Use your own site

Here the trip and the guide come from a demo site. In a Modular Mail workspace, your WordPress site fills them once the plugin is installed. Without one, both still work filled by hand.

Check the dates and the price

A pick copies the trip as it was that day. If the next departure or the price has changed since, Update fills it again from the site as it is now.

Map the footer links

The footer's Email preferences and Unsubscribe links take your ESP's own merge tags. Put them in before the first test.

Send a test

Send a test from your ESP to the email clients your readers use and to a phone. A long email is worth reading through once on a small screen.

Is Marram a real company?

No. Marram, its people, trips, prices, phone number and address are made up, and the trip and the guide come from a demo WordPress site. The photos in the story are from Unsplash. Replace all of it with your own before you send anything.

How long can the story be?

As long as it needs. The Editorial module repeats, so add one for each stage of the journey and remove the ones you don't need. Bear in mind that Gmail clips an email whose HTML passes about 102 KB, so send yourself a test of a very long one.

Can I fill the trip from my own WordPress site?

Yes, in a Modular Mail workspace. Your site admin installs the Modular Mail plugin, ticks the post types to share and maps their fields, and the Featured trip and the Destination guide then fill from your own trips and guides.

Do I need WordPress to use it?

No. The fills need a WordPress site with the plugin, but the story is written by hand anyway, and the trip's name, facts and price can be typed in like any other field.

Is the template free, and do I need an account?

It's free and there's no account. Open it, edit it and export the HTML without signing up, adding a card or giving an email address.

Is this the same template as the travel newsletter?

Yes. Both emails are built from one template of twelve modules, and each uses the ones it needs. Add module lists the rest, including the Founder message, the Offer banner, the Trip cards and From the journal.

Can I change the colours and fonts?

The email's Settings have a colour theme, Straw, Sea or Clay, which changes the ink and accent colours throughout. Headings are in Host Grotesk and body text in Newsreader where an email client loads web fonts, falling back to Helvetica or Arial and to Georgia.

Will it work with my ESP?

Yes, if your platform accepts HTML email. The exported file imports into Mailchimp, HubSpot, Klaviyo, Campaign Monitor, Salesforce Marketing Cloud and Braze, among others.