Build your newsletter from the trips already on your website.
Modular Mail is a CMS for email. It fills your own email template with the trips, destination guides and journal posts on your WordPress site, so a newsletter of six trips is six ticks.
Your team writes the letter and the offer, gets sign-off and exports the HTML to Mailchimp, HubSpot or whichever platform sends your email.
Book a demo and we'll show you one of your own newsletters, filled from a WordPress site.
Exports to the ESP you already use
- Mailchimp
- HubSpot
- Dotdigital
- Campaign Monitor
- Klaviyo
- ActiveCampaign
- Brevo
- Salesforce Marketing Cloud
- and any platform that sends HTML email
A newsletter shouldn't take a morning of copying and pasting.
Everything in it is already on your website. Getting it into the email is still done by hand, one trip at a time.
What a month of sends looks like
One template covers all of them. Each email uses the modules it needs.
Week oneThe monthly newsletter
Tick the trips with places left, let the journal fill with its three newest posts and write the founder's letter.
Week twoA destination feature
Write one journey as a story with photos and a pull quote, then pick the trip it leads to and its guide.
Week threeLast places
Add the offer banner and pick the departures that need filling. Update refills each one, so places left match the site.
Every sendSign-off
Request a review from the founder or head of sales. They comment on the email itself and approve it.
Two emails to try, built from one template
Marram is a made-up tour operator. Both of its emails open in the editor with no account, already linked to a demo WordPress site, so you can swap the trips and export the HTML.
Travel · Newsletter · Tour operator
Travel newsletter email template
A what's-on newsletter with a founder's letter, an offer, six trip cards, destination guides and journal posts, filled from a WordPress demo site.
See the template
Travel · Destination feature · Trip launch
Travel destination email template
A magazine-style story about one journey, with photos and a pull quote, ending on the trip's dates and price filled from a WordPress demo site.
See the templateLess copying for marketing, one install for your web team
| Who | Before | With Modular Mail |
|---|---|---|
| Marketing or CRM lead | Copies trips, prices and links out of the website | Picks the trips, writes the letter and exports |
| Founder or head of sales | Reviews a forwarded test email | Comments on the email and approves it |
| Whoever looks after your website | Not involved | Installs the plugin once |
| Your email platform | Builds and sends | Sends, as it does now |
What your team gets
Trips, guides and posts from your site
Search your site from inside the email and pick what goes in, custom fields included.
Update before you send
Refill a trip from the site as it is now, so the price and places left are right on the day.
Your design, locked
The layout, fonts and colours are part of the template, so every send looks like the last one.
AI in your brand voice
Ask for a shorter headline or a warmer opening, and get alt text for every photo.
Review and approval
Reviewers comment on the part they mean and approve the email in the same place.
Export to your email platform
Copy or download the finished HTML for whichever platform you send from.
We set it up with you
Send us a recent newsletter and we rebuild it as your template. We work with whoever looks after your website to install the plugin, then train your team on a real send. Most teams are live within one to two weeks.
- Your newsletter's design, rebuilt as a template of modules
- The WordPress plugin installed with whoever looks after your site
- Your trip fields mapped: price, dates, length, places left
- Training for your team, on a real send
Questions travel teams ask
We build our emails in our email platform's builder. Can we still use this?
Yes. We rebuild your current newsletter as a template, or design one from your brand guidelines, quoted as a one-off project. You can also start from the free travel template. Template setup service
Do we need a developer?
Not on your team. The template is set up once, by us or by your web agency, and whoever looks after your website installs the plugin. After that your team builds every email without touching code.
Does it work with our trips and their custom fields?
Yes. Your site admin ticks the post types to share, such as trips, guides and posts, and maps each one's fields. Those can be standard fields, taxonomies, post meta or ACF fields holding text, a number, a choice, an image, a link, a date or a true or false. The WordPress integration
Which email platforms does it work with?
Any that accepts HTML email, including Mailchimp, HubSpot, Dotdigital, Campaign Monitor and Klaviyo. Modular Mail doesn't send email. It exports the finished HTML and your platform sends it, so your lists and automations stay where they are.
What if a price or a departure changes after we've picked the trip?
The email keeps what was picked, so nothing changes under a reviewer. To take the newer version before you send, open the trip and choose Update.
Our website isn't on WordPress. Is it still useful?
The fills need a WordPress site with the Modular Mail plugin. Without one the same modules work with each trip typed in, and you still get your own design, comments and approval.
What does it cost?
Starter is £149 a month for 2 editors, and the people who only comment and approve are free. Setup and training are quoted separately once we've seen your emails, from £1,000. See pricing
Can we try it first?
Yes. Open the travel newsletter template in the editor, with no account to create. It's linked to a demo WordPress site, so you can tick trips and watch the cards fill. The travel newsletter template
See your own newsletter fill from a site.
Send us a recent newsletter. We'll rebuild it before the call, then fill it from a WordPress site while you watch.